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Period panties are menstrual underwear integrated with technology that has the ability to absorb ten times more than tampons, pads, and other regular products. These also offer better leak-proofing in case of heavy flow, and can also prevent odor. Moreover, companies such as Relieved Gal offer panties with kangaroo pockets in the front where heating pads can be placed in order to get relief from cramps.

Based on style, the market is segmented into briefs, bikini, boy shorts, hipsters, and others. The briefs segment accounted for the largest revenue share in 2018 in the global period panties market. The segment growth is driven by advantages offered by these products such as good coverage, comfort, and optimal usage during heavy flows.

Market Dynamics:-

The demand for period panties is expected to witness significant growth owing to rising number of working women, increasing focus on convenience and comfort, and growing preference for eco-friendly products, coupled with rising health awareness among women.

The online channels segment is expected to witness rapid growth in the global period panties market, owing to rising number of mobile users and high internet penetration. According to a report published by the Internet and Mobile Association of India (IAMAI) in 2017, the total number of internet users was 481 million in India as of December 2017, and this number reached 500 million by the end of June 2018, which was a growth of 11.34%.